Mehul Gupta
The Guy Behind Your Feed
As an individual who understands both - technology & business, I can help your team leverage the power of data by creating insightful stories that help drive business decisions.
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Associate Data Scientist
June 2022 — Present
TuneIn empowers people to hear exactly what they love the moment they want it, and discover a universe of audio, all in one place
Built unsupervised ML models using sklearn, sentence transformers, and BERT to cluster content using metadata and performed topic modeling, enhancing content discovery, reducing drop off in user funnel and improving user personalization by 5%
Utilized OpenAI’s Whisper for audio transcription, trained BERT-based ML models to classify real-time audio, effectively placing in-house advertisements without interrupting user-experience, leading to a 7% boost in revenue
Contributed to data migration from legacy system to Snowflake, conducted data validations ensuring data integrity, resulting in a 20% improvement in data processing speed and a 10% reduction in storage costs
Developed and maintained documentation of migration process, creating a reference guide that details procedures, data mappings, and validations to assist in future data management initiatives
Led data reporting and analytics for audiobooks content launch, generating actionable insights, achieving 5% conversion rate
Conducted in-depth analysis of subscription data to calculate Lifetime Value (LTV) and monitor churn rate, providing insights for retention strategies and revenue forecasting
Mentored summer interns within the team through a structured training plan, receiving a positive feedback for their project
Founder's Track
March 2022 — December 2022
Co-founded a startup in the Web3 space
Formulated company's vision, goals, and objectives; hired and trained new employees
Participated in all aspects of business development from market research and finance to operations and marketing, ensuring that the company's vision was followed
Built and maintained professional relationships with potential investors and partners; attended various startup and business events
Onboarded India's most talented musicians, allowing them increase their visibility, growth, and royalties
Business Strategy Consultant
May 2022 — August 2022
Part of the Global Consulting Fellowship
Performed secondary market research and industry analysis for cybersecurity SaaS as a B2C offering in North America
Identified market gap, recommended minimal product offering using competitive benchmarking and devised go-to-market strategy
Graduate Teaching Assistant
January 2022 — May 2022
Graduate Teaching Assistant for the course - Essential Data Skills for Business Analytics using Python (BMGT404)
Assisted with development and design of the curriculum, supporting research-led and scholarly approach to student learning
Led discussion sessions and tutored data models, python logistic regression techniques, and higher-level statistical modeling
Business Analyst
January 2021 — July 2021
Humit is a social media platform for bite-sized audio sharing and discovery
Developed and led implementation of product roadmap for the platform, leveraging customer insights using Agile-DevOps
Analyzed methods to create efficient database schemas through UML diagrams and ERD’s, reducing SQL query time by 20%
Documented requirements, researched growth strategies, identified user pain points, recommended new product features, and analyzed feasibility increasing user satisfaction rate by 80%
Software Engineer
January 2021 — April 2021
ColoredCow is a business consultancy firm
Developed web platforms through agile SDLC methods, delivered projects to clients in 50% of the estimated time
Designed database architecture using MySQL to incorporate data of 4,000 users, providing them access to online education
Coordinated with multiple stakeholders and designed go-to-market strategy to increase customer acquisition by 40%
Community Manager
July 2020 — June 2021
India's first independent music editorial
Introduced and launched a web platform, hosted several series, music sessions and ensured engagement of 1000+ subscribers within a month
Spearheaded Rig Rundown, India's first ever live music podcast of its kind
Organized India's first Independent Music Awards
Maintained liaisons with artists in the Indian Music Industry
Organised workshops on topics revolving around music production, music release, building press-kits, etc.
Curated artists and genre specific playlists under TIMD
Artist Liaison
January 2020 — June 2020
Sofar Sounds, is an event management company, responsible for various small space performances, hosted in over 400 cities
Identified and managed talent for Sofar Sounds
Assisted in curation of various events in Jaipur as a part of their global movement
Independently undertook organisation of events, logistic handling, hospitality and ensured participation from candidates across the country
Executed online gigs to ensure a consistent event cycle even amidst the lockdown
Education
Robert H. Smith School of Business, University of Maryland
September 2021 — December 2022
Information Systems, Master of Science (3.8 GPA)
Courses
Big Data and Artificial Intelligence for Business
Database Management Systems
Data Models and Decisions
Data Analysis in Python
Data Mining and Predictive Analytics
Data Visualization and Web Analytics
Applied Finance Information Systems
Project Management
Business Process Analysis for Information Systems
Digital Transformation in Business
Managing Digital Business Markets
Manipal University Jaipur
July 2017 — May 2021
Computers and Communications, Bachelors in Technology (3.2 GPA)
Courses
Machine Learning
Relational Database and Management Systems
Principles of Web Services
Web Technologies
Principles of Software Engineering
Advanced Data Structures
Programming in C
Operating Systems
Object Oriented Programming using Java
Organization and Management
Skills
Tools
Jupyter Notebook, R Studio, Databricks, Tableau, Google Analytics, Mode Analytics, Snowflake, MySQL, SQL Server Management Studio, AWS (S3, Redshift, Cloudera), PySpark, Hadoop, MS Office Suite, Lucid Chart, Github, Jira, Confluence
Programming Languages
Python (numpy, pandas, BeautifulSoup, NLTK, scikit-learn, keras, TensorFlow, BERT, SentenceTransformers, Gensim, SpaCy, seaborn, matplotlib, plotly), R (dplyr, ggplot, ggplot2), Pig, Hive, JavaScript, HTML5, and CSS3
Statistical/ML Techniques
Hypothesis Testing, Confidence Interval, Linear Regression, Logistic Regression, Decision Trees, Random Forest, Naïve Bayes, KNN, K-Means, CNN, RNN, Natural Language Processing, Word2Vec, Transformers, Bagging and Boosting
References
It is my pleasure to recommend Mehul Gupta. His ability to work independently and sincerely is a trait I have valued while he has worked with us. Mehul has also shown exemplary capacity to identify potential crisis situations and manage them effectively. Mehul was found to be sincere and enterprising with a dedication to get the task completed. In a small amount of time, Mehul became an active contributor to the community development with an ability to work independently and creatively.
Akshay Kapoor (Founder - The Indian Music Diaries)
I had the pleasure of working with Mehul during his stint at humit. The fact that he always enjoyed what he did made his work of the highest quality, as he paid attention to all the details in every aspect. He approached every task with great enthusiasm and effort. Mehul knows his way around people, is good with partners, does whatever it takes to help colleagues, and gets things done. Hoping to cross paths again in the future!
Prithvi Sankar (Founder - Humit)
I have known Mehul for a little over a year now. I had the pleasure of working with him in various projects and datathons’, during our time together at R. H Smith School of Business, University of Maryland, College Park. Mehul is very thorough and meticulous, and the results translate into his work. He is passionate about the tasks that he takes up and is always willing to help his peers. Mehul is committed to consistent learning and sharing his knowledge. He is an asset to any team he works for.
Shivakumar Vastrad (Class of 2022 - University of Maryland)
© 2023 Mehul Gupta.